CHOPARD CELEBRATES 25 YEARS OF PARTNERSHIP WITH THE MILLE MIGLIA RACE
Since 1988, Chopard has served as the main sponsor and official timekeeper of the « Corsa più bella del Mondo » ! This constancy testifies to the close ties between the Geneva-based House and the world of motor sports.
The Race began on the 16th May, Chopard’s President Karl Scheufele was joined by Jose Cerreras and set off in a Mercedes-Benz 300 SL and Chopard’s co-president Karl Friedrich Scheufele joined by his wife Christine Scheufele in a Ferrari 750 Monza.
Chopard stayed loyal to the tradition and created a Mille Miglia watch alongside the famous race. This year’s entirely redesigned GMT chronograph celebrates the 2013 edition of a nod to the design of historical racing cars. Ergonomic, functional and sophisticated, the Mille Miglia 2013 is a limited edition that has racing in its genes and in its gear trains…
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