The History of TAG Heuer

For more than 150 years, TAG Heuer has defied the time-honoured conventions of Swiss watchmaking by pushing the limits of precision and performance.


For more than 150 years, TAG Heuer has defied the time-honoured conventions of Swiss watchmaking by pushing the limits of precision and performance. Since 1860, the TAG Heuer watchmakers have aspired and reached goals others could only dream of, assisting in the brand making its own rules, choosing its own path and never cracking under pressure.

Some pivotal moments in the TAG Heuer history include:

1887: TAG Heuer invents the famous 'Oscillating Pinion' for mechanical stopwatches. The patent is still used to this day by leading manufacturers in the production of mechanical chronographs and was a major improvement in the chronograph industry.

In 1962 TAG Heuer became the first Swiss watchmaker in space when American astronaut, John Glenn, wore a TAG Heuer stopwatch on the historical first manned US orbital mission. 

1971: Legendary actor, Steve McQueen, wore a Monaco watch in the classic race film, Le Mans, showcasing the first water-resistant, square-cased chronograph with an automatic calibre.

In 2010, TAG Heuer develops the Calibre 1887 automatic chronograph, the brand’s in-house movement which remains to this day one of its best sellers.

2015: TAG Heuer announces its new partnership with the Formula 1 racing team Red Bull, sparking an exciting new sporting relationship with huge potential and offering thrilling opportunities down the track for both brands.