Swarovski was founded by Daniel Swarovski in 1892, he invented a revolutionary machine that allows crystals to be cut more precisely than existing manual methods. Ever growing and evolving since then, Swarovski went on to win the hearts of consumers in 1976 with their range of crystal figurines. Then in 1977 Swarovski launched the first jewellery collection and in 2009 we saw the launch of Swarovski watches.


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