TAG Heuer, the world leader of prestigious sports watches and chronographs.

TAG Heuer’s rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.

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