TAG Heuer are the Premier League’s latest signing

Swiss watchmaker TAG Heuer has signed a new deal to become the first ever Official Timekeeper and Official Watch of the Premier League.

From the start of the 2016/17 season, all matches will be running on TAG Heuer time on the pitch and in television broadcasts around the world. The iconic Carerra watch design will also be featured on a redesigned board for the fourth official.

As part of the new deal, each referee will also wear the new TAG Heuer Connected smartwatch which is powered by Android Wear. Priced from £1,100 the timepiece is available in Hugh Rice stores and online here.