How to buy the perfect engagement ring: Look out for the four c’s

It’s fair to say that looking for the perfect engagement ring for your significant other can be overwhelming. We’ve put together this simple guide to help you make the best decisions when it comes to buying diamonds...

The first thing you need to think about is what budget you’re working with - have a figure in mind. Then establish what style of ring you think your partner might like. Whether you’re looking for a traditional ring or something a little more out there, when shopping for diamonds, always try to keep in mind the four C’s: Cut, Colour, Clarity and Carat.


The ‘cut’ of the diamond is the shape and the number of facets that feature on the gem. A good cut will give a diamond its sparkle by improving the stone's ability to handle light and how it is reflected. This is the only element of a diamond that is influenced by humans, the rest being naturally occurring.


The colour of a diamond is graded alphabetically according to the GIA colour scale, and may range from D-Z, with D being completely colourless, you will start to see slight colour at K and Z being a light yellow.


When it comes to checking the clarity of the diamond you’re looking for a diamond with minimal inclusions. These inclusions, depending on their size, can affect the brilliance or sparkle of the diamond by disrupting the flow of light.

Diamonds that create more brilliance are more rare and therefore a higher price.


Diamonds are measured by ‘carat’, which is the weight of the stone itself. One carat is equal to 200 milligrams or 0.2 grams. The greater the carat the higher the price for the diamond. The word ‘Carat’ derives from ancient greek ‘Carob Seed’ which were used as a form of weight measurement around the 15th Century.

If you have any more questions on what to look for when purchasing that all important ring, either pop in store,  call our customer care team on 0800 342 3180 or drop us a Facebook message or Tweet and we’ll help you find that perfect piece.

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