TAG Heuer Muhammad Ali Limited Edition Collection

Boxer. Activist. Legend. Few names inspire such a sense of greatness as Muhammad Ali. Regarded as one of the most significant and celebrated sporting figures of all time, Ali hit just as hard socially and politically as he did inside the ring. Once again TAG Heuer have chosen to honour his memory with new additions to their collection of watches inspired by legendary figures of sport.

The design of these new models is inspired by the 1957 TAG Heuer Ring-Master stopwatch, a specially-designed timepiece featuring seven interchangeable rings for timing various sports. Presented on black leather, blue leather and stainless steel, the new designs inherit this intriguing feature, with two concentric patterned rings encircling a steel-blue dial. The outer ring marks traditional heavyweight boxing bouts in red, 15 rounds of 3 minutes each, with black 1 minute break intervals, whilst the inner ring times amateur boxing where the rounds are 2 minutes. The 43mm steel case has two crowns, a standard 3 o’clock for setting the time and date, and another at 10 o’clock for rotating the internal bezel.

The remaining homages to the King of Boxing are subtle; his signature takes pride of place in the centre of the dial, and is duplicated on the caseback, as well as an engraving of his visage.

This collection is refined and powerful, the perfect tribute to the Greatest.

His boxing prowess is undisputed. He is still the only three-time lineal heavyweight champion, a record that has stood for nearly four decades, and his record of 22 wins in heavyweight title wins remained unchallenged for over thirty years. During the golden age of heavyweight boxing he defeated every other top fighter in iconic matches like the “Fight of the Century”, “Thrilla in Manila” and “The Rumble in the Jungle”.

His greatness has been recognised by countless sporting bodies, including being named “Fighter of the Year” by The Ring magazine six times, more than any other fighter. Sports Illustrated crowned him Sportsman of the Century, and the BBC named him Sports Personality of the Century, in which he received more votes than the other contenders combined.

Ali was the People’s Champion not only for his boxing achievements. Renowned for his political and social activism, his refusal in 1966 to be drafted into Vietnam War provoked the regime and made him a symbol of the counterculture generation.

Setting an example of racial pride for African Americans, his impact on the Civil Rights Movement and greater activism has been acknowledged by numerous governmental organisations including the American presidency and the United Nations. In 2001, he was presented the Presidential Citizens Medal, and in 2005 he received the Presidential Medal of Freedom, as well as the Otto Hahn Peace Medal in Gold of the UN Association of Germany. His $60 million non-profit Muhammad Ali Center opened that same year, showcasing his memorabilia and focusing on peace, social responsibility, respect, and personal growth.

TAG Heuer share this uncompromising attitude. Their reputation is one of pushing boundaries, facing every challenge, and following their own path. They do not crack under pressure, which is why their watches provide such a high level of precision and performance.

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