Tudor announces David Beckham OBE as new brand and #BornToDare campaign ambassador

From football fan to one of the most widely recognised players, David Beckham is the perfect choice to become Tudor’s new brand ambassador.

Born in Leytonstone in 1975 to a hairdresser and kitchen fitter, David Beckham had relatively humble beginnings. An avid football fan growing up, he inherited his parents' love for Manchester United and would often travel to Old Trafford from London to watch the Reds play.

“What do you want to do when you’re older?” schoolteachers would ask him.

“I want to be a footballer” a resolute young man would reply.

Through hard work and determination, not only did he become a footballer, he became one of the most famous to play the sport. An ambassador of the game, his time with Manchester United saw him become the poster boy for a generation of children and his bending free-kicks recreated on football pitches across the world.

Beyond football, the name Beckham is synonymous with class, style and humanity. The ultimate ‘metrosexual’, his constant self-reinvention keeps him at the forefront of fashion and upholds his status as a cultural icon.

His charitable endeavours have helped to protect some of the most vulnerable people in the poorest of countries; his time as a UNICEF Goodwill Ambassador is spent fighting the ongoing battle with malaria and establishing lasting education for the children in Africa.

It is this defiance and resolve that Tudor champion. They are a watchmaker renowned for creating watches designed to withstand the most extreme conditions, for the most daring lifestyles. Since its inception in 1946, Tudor have offered watches with the quality and reliability of a Rolex, at a more accessible price point, and have long been the watch of choice for daring individuals determined to achieve the extraordinary.

This year, they are proud to welcome David Beckham to this family.

Beckham fully embraces their newest offering “Born To Dare”, which reflects both the history and current status of the brand, supported worldwide by ambassadors who truly represent achievement through daring.

“We are devoted to the classic, but reject the status quo. We keep the best of the past - the best watchmaking practices, the best designs - and push the boundaries of what’s new. Born for a purpose. Field-tested to the extreme. For those who are up for anything. For those who face their fears. For those who reinvent themselves every day, a Tudor is born to dare.”

In Beckham’s own words, “As an Englishman… you really appreciate a nice suit and a nice watch.” First introduced to Tudor through its sibling brand Rolex, he became a fan of Tudor’s attention to detail and history of adventure, pioneer diving and daring expeditions. Much like any individual trying Tudor for the first time, he was “instantly hooked”.

His timepieces of choice are a Black Bay S&G, a diver’s watch in steel and yellow gold, inspired by vintage style, and the Black Bay Chrono, a COSC-certified chronograph watch designed to pay homage to Tudor’s diving and motorsports heritage.

Hugh Rice are proud to be an official Tudor retailer. View the collection online or visit our St Stephen's and Harrogate stores to see our full range of Tudor watches.

Don’t forget to join our Watch Lovers’ Club to be the first to see our latest collections.

Feel free to contact us with any questions.