TAG Heuer, the world leader of prestigious sports watches and chronographs.
TAG Heuer’s rich heritage is built on pushing boundaries and breaking rules whilst harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs. Breaking watchmaking conventions, and, as a consequence, mastering time with unparalleled precision. TAG Heuer's motor racing DNA, reflects its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.
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Time never stops. Why should we?
For more than 150 years, TAG Heuer has defied the time-honoured conventions of Swiss watchmaking by pushing the limits of precision and performance.
The Aquaracer Collection is a pioneer that exceeds expectations
TAG Heuer has branched out further into the sporting world from Formula 1 to aquatic sports with their Aquaracer collection.
Become a TAG Heuer trend setter
TAG Heuer's motto 'Don't Crack Under Pressure' encapsulates the mental fortitude of its ambassadors who have become icons in their particular field.