The new for 2026 TUDOR Black Bay 54 is a refined and compact dive watch that pays tribute to TUDOR’s earliest underwater timepieces while incorporating modern watchmaking excellence. With its perfectly balanced 37mm stainless steel case, this model offers a versatile and comfortable fit, ideal for both everyday wear and professional use. The watch features a striking blue dial, delivering a fresh and contemporary take on the classic Black Bay aesthetic. Large applied hour markers and the signature “Snowflake” hands, introduced by TUDOR in 1969, are filled with luminous material to ensure exceptional legibility in all lighting conditions. A unidirectional rotating bezel with a matching blue aluminium insert enhances its diving functionality while adding a bold visual contrast. The dial is protected by a domed sapphire crystal, reinforcing the watch’s vintage-inspired character. At its heart lies the TUDOR Manufacture Calibre MT5400, a self-winding mechanical movement renowned for its precision and reliability. COSC-certified, it offers an impressive 70-hour power reserve, allowing the watch to maintain accuracy even when not worn for extended periods. The robust construction includes a screw-down crown embossed with the TUDOR rose, ensuring water waterproofness up to 200 metres (660 feet), making it suitable for serious diving activities. Completing the timepiece is a stainless steel three-link bracelet, finished with TUDOR’s innovative “T-fit” clasp, which allows for quick micro-adjustments to ensure optimal comfort throughout the day. As an official TUDOR retailer, this Swiss-made watch is presented in TUDOR branded packaging and is backed by a five-year international transferable guarantee, offering peace of mind and long-term confidence.
This brand-new timepiece is available to enquire about today. Please get in touch regarding availability.
Shopping with us is simple and secure. Order online by adding your items to the basket and checking out using Visa, Mastercard, Maestro, PayPal, or V12 Finance (for eligible purchases). Delivery:
Royal Mail Tracked (1–3 working days): Free on orders under £200. Royal Mail Express (1–2 working days): £5.95 or free on orders over £200. Orders placed before 12pm (Mon–Fri) ship the same day; others dispatch the next working day. Made-to-order rings may take longer (up to 3–5 weeks). UK delivery only.
Returns:
Return unworn items in original packaging within 30 days for a full refund. Exclusions apply (e.g., earrings, personalised items, gift cards). Use the prepaid Royal Mail label or return in-store. Refunds are processed within 5 working days of receipt. For questions, contact [email protected] or call 0800 012 9677.
Like what you see and want to use your current watch to help pay for it? Whether you’re upgrading to a new model or simply exploring your options, our expert team makes part exchanging or selling your watch effortless.
Tell us about your timepiece - its brand, model, age, condition, and whether you have the box and papers - and we’ll provide a fair, no-obligation valuation within 1-2 working days. You can then choose to sell your watch outright or use the value towards a new or pre-owned timepiece from our collection.
Every step is secure, transparent, and handled by our in-house specialists. Once you accept our offer, simply send or bring your watch for a final inspection, and we’ll arrange fast payment or apply the agreed value towards your next purchase. With decades of experience as trusted family jewellers and official Rolex Certified Pre-Owned retailers, we’re here to make your upgrade seamless and rewarding.
Ready to get started? Click below to begin your valuation today.
Hugh Rice Limited is authorised and regulated by the Financial Conduct Authority and is the broker and not the lender. Our registration number is 672778.
Hugh Rice Limited offers credit products from Secure Trust Bank PLC trading as V12 Retail Finance. Not all products offered by Secure Trust Bank PLC are regulated by the Financial Conduct Authority.
Credit is provided subject to affordability, age and status. Minimum spend applies.