Swarovski takes Centre Stage at this year's Academy Awards
More than 40 million viewers who tuned in to watch the 85th Academy Awards ceremony in the Dolby Theatre, Los Angeles, were treated to a dazzling show. Swarovski invited Hollywood's most sought-after stylists to select from breathtaking jewellery, elegant clutches, and other eye-catching accessories in its trendsetting styling suite in the Penthouse Suite of the Four Seasons Hotel Los Angeles at Beverley Hills. With this, it was ensured that the stars glistened as they made their way down the red carpet in beautiful evening dresses. But not only celebrities sparkled on this special evening. For the sixth time, Swarovski crystal also added brilliance tot he luxuorious Oscards stage, developed for 2013 by acclaimed production designer Derek McLane. Almost 80,000 crystals glittered as artists such as Adele, who was recognized for her theme song in the latest James Bond adventure Skyfall, went up to collect her coveted statuettes. The British songstress thanked the jury, the audience, and her family before performing her award-winning hit in a glamorous setting with 320 strands of crystal shimmering in the background. Even the 18 Opera Boxes around the auditorium sparkled with thousands of crystals. "I have always loved crystal chandeliers, and marvelled at the amazing way they act like prisms and refract light. When I was asked to design the 85th Academy Awards, i immediately began to think of ways to use crystals to bring some of that magic to the stage," explained Derek McLane. Celebrities ad millions of people watching at home agreed that he had achieved this to remarkable effect. Nadja Swarovski, Member of the Executive Board, commented: "Swarovski was once again delighted and honoured to play a supporting role on the incredible Oscars stage." Hilary Swank complimented her striking red dress with the 'So Posh' evening bag at the Vanity Fair Oscar Party. Singer Norah Jones opted for the 'Nirvana Star' clutch in black python leather. Rose Byrne selected the 'Power' clutch with white Crystal Rocks from the Red Carpet Collection 2013. Helen Hunt accessorized her dress with a 'Party Time' clutch in navy blue satin. Effortlessly elegant: Sandra Bullock chose a vintage 'Daniel Swarovski' clutch with a gold chain for the red carpet.