Born from the will to go beyond the standards, TUDOR’s watchmaking philosophy draws its inspiration from its heritage, while incorporating state-of-the-art technology into every TUDOR watch bringing exclusive innovations and pioneering creativity to every piece.

TUDOR watches were established as a singular brand by Hans Wilsdorf, the founder of Rolex, in 1926. Bringing to life a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point. This commitment to produce the very highest quality TUDOR watches led to these designer timepieces being adopted for use by a number of professional organisations including navies, armies and expedition teams worldwide. Shop our full range of TUDOR watches with Hugh Rice for luxury quality with a small price tag.

Two vintage Tudor watches and a tudor watch movement
Text that reads Hans Wilsdorf's Intuition

TUDOR Collection


A close up of a tudor nato watch strap being stitched
Text that reads the traditional art of hand craftmanship

The All Blacks rugby team walking
Text that reads tudor ambassador The All Blacks
Text that reads tudor ambassador david beckham
David Beckham holding a football
Jay Chou on stage singing into a microphone
Text that reads tudor ambassador Jat Chou
An extreme close up of a Tudor watch with the text We keep the best of the past, the best watchmaking practices, the best design.